KNOWLEDGE · PROFESSIONAL BOOK
The Unexplained
Muslim Investor Mind
How Muslim investors think—and what asset managers, wealth managers, and advisers should do about it.
ABOUT THE BOOK
Behind every portfolio is a person.
The Unexplained Muslim Investor Mind connects Islamic ethical thought, behavioural finance, and research on investor psychology to explore how faith, risk, trust, and uncertainty shape real-world investment choices.
It addresses a practical question: even when a product is Shari'ah-compliant, what makes an investor trust it, select it, hold it, or walk away?
Understanding decisions shaped by conviction, emotions, and financial pressures.
Exploring the relationship between permissibility, trust, and moral comfort.
Guidance and tools for wealth managers, advisers, and institutions serving Muslim investors.
FOR THE FINANCIAL SERVICES PROFESSION
For professionals who serve Muslim investors.
Explore investor discovery, communication, decision profiles, and trust—questions that matter to asset managers, advisers, and institutions serving Muslim investors.